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AI Super Bowl Ads Are Coming
And there's going to be a lot of them
Good afternoon,
📅 On This Day: On February 7, 2003 After losing a chess match to the computer Deep Blue in 1997, world chess champion Gary Kasparov and the computer Deep Junior battle to a draw.
Here’s what you need to know about AI today:
AI ads to dominate this year's Super Bowl, signaling mainstream adoption
French AI startup Mistral unveils revamped 'le Chat' assistant
GitHub Copilot gets powerful new features
OpenAI co-founder John Schulman departs Anthropic after a brief tenure
Karpathy makes epic 3-hour video breaking down LLMs
Market for AI consulting projected to explode
Today’s Deep Dive:
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/0b4cf503-0c41-488f-91c6-445047bc4add/super-bowl-lix-5120x2880-21031.jpg?t=1738945853)
Image Source: NFL
🏈 AI Ads Set to Dominate Super Bowl
This year's Super Bowl is expected to be a showcase for AI technology, with numerous companies, including Meta, Google, Salesforce, GoDaddy, and potentially OpenAI and DeepSeek, running AI-focused advertisements. This surge in AI advertising during a major cultural event signifies the technology's growing mainstream acceptance and commercialization.
Key Details:
Super Bowl Ad Blitz: Multiple companies are running AI-themed ads during the Super Bowl, a high-profile advertising platform.
Big Ad Budgets: 30-second Super Bowl ad spots are costing around $8 million, indicating significant investment in AI marketing.
Major Tech Companies: Includes Meta (Ray-Bans AI), Salesforce, GoDaddy, Google, and potentially OpenAI and DeepSeek.
OpenAI's First Super Bowl Ad: Marking a significant step for OpenAI in mainstream marketing, spearheaded by new CMO Kate Rouch (ex-Coinbase CMO).
Hype Cycle Indicator: Super Bowl AI ad presence is seen as a measure of the AI hype cycle, reminiscent of the "Crypto Bowl" of 2022.
Why It Matters: The widespread presence of AI ads during the Super Bowl underscores the technology's transition from niche tech to mainstream consumer awareness and commercial applications. This massive advertising push suggests that AI is no longer just for tech experts, but is being positioned for broad public adoption. It also raises questions about whether this level of hype signals a peak in the AI excitement cycle, similar to previous tech trends.
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/91e1616a-31b4-473c-808e-85e75b928925/le-chat-mistral.jpg?t=1738945167)
Image source: Mac Rumors
🇫🇷 Mistral Revamps 'le Chat' Assistant
Mistral AI, the leading European AI startup, has launched updated mobile apps and a significantly enhanced platform for its 'le Chat' AI assistant. The update prioritizes blazing-fast response times, new features like image generation and code interpretation, and flexible enterprise deployment options, positioning Mistral as a strong competitor in the AI assistant space.
Key Details:
New Mobile Apps: iOS and Android apps launched for 'le Chat' assistant, expanding accessibility.
'Flash Answers' Feature: Introduced for 10x faster response speeds compared to competitors like ChatGPT and Claude.
Enhanced Features: Includes web search, document processing, code interpreter, and image generation powered by Mistral's Flux Ultra model.
Enterprise Focus: New pricing tiers (Free, Pro, Team, Enterprise) and deployment flexibility, including on-premise installation and custom model implementation, cater to enterprise needs.
Shifting AI Wars: Mistral’s strategy highlights a shift in the AI assistant race from raw capabilities to practical advantages like speed and enterprise features.
Why It Matters: Mistral's revamped 'le Chat' signals a growing challenge to Silicon Valley's dominance in AI. By focusing on speed and enterprise-grade features, Mistral is carving out a distinct position in the competitive AI assistant market. This update could attract a broader user base, especially businesses looking for fast, customizable, and EU-based AI solutions, potentially intensifying the global AI assistant competition.
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/bea91f87-3c8e-4302-a3a2-6d3e46bf1b1c/github-agent-mode.jpg?t=1738945254)
Image Source: Github
💻 GitHub Copilot Gains Agentic Features
GitHub has announced major upgrades to its Copilot AI assistant, including a new agent mode that can self-correct code and suggest terminal commands, a 'Vision' feature for generating code from images, and hints at an upcoming autonomous coding agent. These advancements push Copilot beyond code completion towards becoming a true AI coding partner.
Key Details:
Agent Mode: Enables Copilot to autonomously iterate on code, fix errors, suggest terminal commands, and infer additional tasks.
Vision Feature: Allows code generation directly from images and mockups, including automatic interface and alt text.
Copilot Edits: Now available in VS Code, supporting multi-file changes with natural language commands and suggested edits.
Project Padawan: An autonomous coding agent, planned for later this year, will handle GitHub issues and generate fully tested pull requests.
Evolution of AI Coding: These updates demonstrate a shift from AI as a simple coding complement to a potentially independent coding partner.
Why It Matters: GitHub Copilot's enhanced agentic features represent a significant step towards more autonomous AI in software development. The ability for AI to self-correct, generate code from visual inputs, and potentially handle entire coding tasks has the potential to dramatically accelerate development workflows and change the role of human developers, moving towards a more collaborative partnership with AI.
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/82786d67-00c3-47fa-9df1-5b15dedc3214/John_Schulman.jpg?t=1738945402)
Image Source: Jim Block
✌️ OpenAI Co-founder John Schulman Exits Anthropic
John Schulman, a co-founder of OpenAI and key architect of ChatGPT, has reportedly left AI safety-focused startup Anthropic after only five months. This unexpected departure marks another significant shift in the leadership landscape of top AI companies and raises questions about the direction of AI safety research and competition.
Key Details:
Short Anthropic Tenure: Schulman joined Anthropic in August 2024, citing a focus on AI alignment research.
OpenAI Founding Team: Previously spent 9 years at OpenAI as a founding member and key figure behind ChatGPT.
Unexplained Departure: Neither Schulman nor Anthropic have publicly detailed the reasons for his exit.
Anthropic's Statement: Chief Science Officer Jared Kaplan expressed support for Schulman’s decision to pursue new opportunities.
Shifting AI Leadership: Schulman's move is seen as part of the constantly evolving leadership landscape at the forefront of AI development.
Why It Matters: Schulman's departure from Anthropic, after such a brief period, is notable given his prominence in the AI field and Anthropic's focus on AI safety. It highlights the dynamic and sometimes turbulent nature of leadership within top AI labs and raises questions about the specific direction of AI safety research and the competitive pressures within the industry. It also suggests potential internal shifts within Anthropic as it navigates the complex AI landscape.
🎬 Karpathy Makes Epic 3-Hour Video Breaking Down LLMs
Renowned AI researcher Andrej Karpathy, former Tesla AI head and OpenAI employee #4, has released a comprehensive 3+ hour video explaining the inner workings of Large Language Models (LLMs) like ChatGPT.
Key Details:
Comprehensive Explainer: 3+ hour video covering LLM mechanics from data digestion to reasoning.
Karpathy's Expertise: Presented by a leading AI researcher with deep experience at OpenAI and Tesla.
Digestible Explanation: Aims to make complex AI concepts understandable for non-experts.
Key Insights Covered: Includes pre-training data, tokenization, neural network I/O, training processes, base models vs. assistants, knowledge & memory, model thinking, and reinforcement learning.
Future of LLMs: Karpathy discusses the evolution towards multimodality, increased independence, and the challenge of test-time training for LLMs.
Why It Matters: Karpathy's video is a valuable resource for anyone seeking to understand the increasingly influential technology of Large Language Models. By demystifying the complex mechanics of LLMs, it empowers individuals to better grasp both the capabilities and limitations of AI, fostering a more informed public discourse around this transformative technology.
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/2295f4d3-5347-4274-82ef-0fff72b556e4/AI-Consulting-Firms-Cover.jpg?t=1738947064)
Image Source: Botscrew
📈 The AI Consulting Gold Rush: Market Set to Explode
The market for AI consulting is experiencing explosive growth, projected to skyrocket from $6.9 billion to $54.7 billion by 2032. This boom is driven by businesses across all sectors urgently seeking AI expertise to stay competitive, bridge knowledge gaps, implement customized solutions, and navigate the ethical complexities of AI.
Key Details:
Projected to reach $54.7 billion by 2032, a near 8x increase
Companies recognize AI as essential for competitiveness
Businesses lack in-house AI expertise and need consultants for strategy and implementation
AI solutions require tailored strategies and expertise to fit specific business needs
Growing need for consultants to guide responsible and ethical AI deployment.
Consultants needed to navigate the fast-evolving AI landscape and advise on cutting-edge solutions.
Demand spans AI strategy, implementation, ethics, training, and solution customization.
Why It Matters: The AI consulting boom signifies a fundamental shift in the business landscape. It confirms that AI is no longer a futuristic concept but a core business necessity. This explosive growth highlights the critical role of human expertise in guiding the responsible and effective integration of AI into businesses and society. For individuals with AI passion and skills, it represents a golden opportunity to build impactful and financially rewarding careers at the forefront of the AI revolution.
Other AI News
Stanford/UW $50 AI Model: Researchers built a reasoning AI model for just $50 in 26 minutes, demonstrating rapid and affordable AI development.
Amazon $100B AI Capex: Amazon plans to invest $100 billion in capital expenditure in 2025 to support its growing AI services demand.
Google Quantum Computing Timeline: Google aims to release commercial quantum computing applications within five years.
DeepSeek Legislation: US House lawmakers introduced legislation to ban Chinese AI app DeepSeek on federal devices due to national security concerns.
Lyft & Anthropic Partnership: Lyft is partnering with Anthropic to integrate Claude-powered AI tools for customer service and product testing.
Pika Labs Pikadditions: Pika Labs launched Pikadditions, a new feature for adding subjects to existing videos.
🛠️ Trending AI Tools
Gemini 2.0 Pro - Google’s new advanced AI model with 2M token context
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